tjota was inspired by the paint on the oldest version menu get faded from red to yellow by time on the ice cream truck. the main color theme of the design is set to yellow-blue from original red-blue on the truck. front of the t-shirt is the newly interpreted logo of mister softee, the back used computer graphics to depict the oldest ice cream truck menu. redefined the main color of hong kong collective memories.
yellow is representing collective memory, captivating by the sound of the blue danube, looking up to the ice cream truck menu as a child, and the innocent heart to taste the ice cream in middle of summer. bring this heart with you on the road to best after.
about the collection /
mister softee is best after’s capsule collection SS18 topic, consists of 3 t shirts and pants. about the british ice cream truck which was brought into hong kong during that 100 years of britain colonial time before 1997, that represents the unique colonized background history, collective memory and sense of identity of hong kong people.